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After originally taking place for a trial run of 4 nights in 1998 in a medieval
hall in York, the El Segundo night migrated to Edinburgh for a short period at
the La Belle Angelle and later took up residence at the Bongo Club. A totally
original venue with a capacity of just 400. It also houses a cafe by day and an
arts centre comprising studios, rehersal rooms as well as performance and dance
studios. The main moving force behind the monthly night is DJ Red 6 who is the
only DJ to have played at every El Segundo night ever and has taken over 2 years
to build the night up to what it is now, instilling some key philosophies into
the running of the club. El Segundo is dedicated to supporting live Hip Hop and
every night you can hear MCs and Crews getting down. MCs are encouraged to
freestyle and Open Mics are a regular feature. Applying these fundamentals the
night has gone from strength to strength, regularly selling out and has been
able to move to Friday nights, which has in turn allowed larger acts to be
booked with out diminishing the support shown to smaller up and coming acts. El
Segundo supports and showcases UK Hip Hop to the max.
Behind the decks are the Naked
Circle an ever changing line up of DJs and MCs from all over the country who
have recently turned to production and hope to have their debut EP released
soon. Amongst their ranks they can claim lead MC Tostie Tailor (of NF4O) and
Zero (aka Jed 104) as well as DJs Red 6 and Kristo. There is also a back room in
which a separate set of DJs most commonly Mr Chango and Smirc (aka Bald Mike),
spin a selection of more relaxed Hip Hop, Jazz, Soul and Funk. For a while they
played alongside a live band 'Big Henry's Monster' which only added to the
atmosphere and gave something different. They have even had a half pipe erected
in the back room for skaters to do their business.
Over the years the night has
played host to a long list of some of the biggest names in UK Hip Hop. The list
is testament to the booking skills of DJ Red 6, shows the overall quality of the
nights and includes: Lewis Parker, Killa Kela, Jehst, Braintax with Mystro and
Harry Love, Disorda, Phi Life Cypher, DJ Mike L (DMC finalist 1998 a& 2000),
Tommy Evans accompanied by DJ Cee & Daks, Scotland Yard MCs & Nasty P,
DJ Dema (Freak Menouvers) and New Flesh For Old as well as Part 2 & DJ
Weston playing solo sets.
Some of the less well known people
to play El Segundo including: Out Of Order (Ex NF4O), 1SP (France), Kong, Enema
and Wooz (better known collectively as the Flardeycats). Considering this
we thought we had better find out some more from DJ Red 6, check what he had to
say below.
How did you get into this club promotion lark?
Me and my ex flatmate Will were trying to find ways of raising money to
set up a label and thought we might make a bit of quick cash running a
couple of nights up in Edinburgh. Big mistake. We ended up losing loads
through a combination of bad advice and lack of experience.
What made you leave York and set up in Edinburgh?
Well, I'd already left York cos I'd gone up to university in Edinburgh.
Me and Will had got these nights booked but I was in York again over
the summer and was impatient, so I ran a few nights down in York as a
kind of test run. They went pretty well, and when things went wrong in
Edinburgh we went back to running things the way I had done in York (ie
with as little outlay as possible - photocopied paper flyers, etc - and
shitloads of
flyering) and that's when things started picking up in Edinburgh.
Did you need an amount of capital to get it going, or did you rely on favours and word of mouth publicity?
In York it was word of mouth and favours combined with lots of
flyering. The problem we had in Edinburgh is that we were told by the
club (La Belle Angelle)we had to get full colour flyers and posters and
we should get them done at this printing place, and basically we felt
like we got fucked over pretty big style. We probably put up over a
grand between us over the two nights and lost most of it. It then took
us over a year to get it back cos me and Will didn't want other people
to be working for us (DJing & MCing, etc) and not getting paid. We
used to pay people and then if there was any left we'd split it between
us to go towards getting back what we'd lost.
Do you have to bother with licensing laws or does the venue sort that out for you?
The venue does all of that, although you can ask them to apply for late
licences if you need it (doesn't mean you'll get it though).
El Segundo appears to be mainly a Hip Hop night - Does this represent your personal musical tastes?
Yeah. I think the original idea was that it would be two nights, one
Hip Hop, one Drum & Bass. Will was really into Drum & Bass when
we set it up and me into Hip Hop. We decided that having a Hip Hop/Drum
& Bass night was cliched cos everyone was doing that and I hated it
when good Hip Hop turned to D&B half way through the night and Will
didn't want to listen to Hip Hop when he went to a D&B night. The
oiginal plan was to have a fortnightly night alternately playing Hip
Hop and D&B. I was kind of forceful in getting the first couple of
nights in Edinburgh to be just Hip Hop cos that's what I'd done in York
and Will, I think, got caught up in the excitement of live shows so now
we only play Hip Hop in the main room and then in the Back Room we play
mainly Hip Hop breaks with a bit of Latin and stuff thrown in. Actually
I'm kind of lying about York being just Hip Hop cos it was me and Smirc
DJing and he plays mostly Latin and Afro-Rock.....
You seem to be repping UK Hip Hop hard, whereas others might sideline
it. I believe UK Hip Hop acts can be just as good as their US
counterparts and on occasion better, because I can relate to them more.
Is this a conscious effort or did it just evolve that way?
That's exactly my point. UK acts consistently put on better live shows
than US acts yet everyone wets themselves when some nobody from America
comes to do a show.
I guess it has kind of evolved that way though cos when I first
starting running nights I didn't know much about UK Hip Hop. Through
doing the nights in York I met New Flesh For Old and what was to become
The Naked Circle and that had a massive influence on me. I think that
was where I realised that UK Hip Hop can be equally as good as anything
else...
What I try hard not to do though is put on stuff just cos its from the
UK. I know DJs who play stuff just because its UK. That's shite - I
understand where they're coming from but I think that does more harm
than good. I try to play good Hip Hop and put on good Hip Hop nights. I
don't limit myself by only looking to the US or the UK, I try to be
open to everything and if its a good track I'll play it. Coupled with
that I also think that the UK scene needs a helping hand so if I've got
a choice between a good UK 12 and an equally good US 12 then I'll play
the UK one, but playing stuff just because its from the UK is bollocks.
What's happening in Edinburgh now is that we've got ourselves a
reputation of putting on good nights. That means a lot of people come
as much for the night as for the act - we put on Braintax just after
New Year, and people were coming up to the door and paying to come in
and then after they'd paid they asked who was on and they'd never heard
of him!! But that's an ideal situation cos it means that now we can
showcase UK hip hop to an audience who've mostly never even realised
that anyone outside of
America does Hip Hop. After the show everyone knew who Braintax was,
and that's what matters.
Have you had any problems either getting hold of, or booking UK acts?
I tend not to have problems getting hold of people cos over the last
three years I've built up a network of phone numbers. Anyone I
personally can't get to I can usually get to via Zero (one of the Naked
Circle MCs who has been doing shit for years). Also, you can usually
get to people via the internet if you look hard enough.
I do have problems booking people sometimes cos they can forget that
comparatively no one knows them. Like even the biggest selling UK
people only sell a few hundred records in the whole country so in a
town the size of Edinburgh there might be twenty or thirty people who
know them. Then if you think that most people are south of us so we
have to pay for them to
come up and stay over, and then still they're wanting paying as much as
they do in London or where ever and some people want more cos they've
got to travel. I'm all for paying people properly, and I'm not the kind
of promoter who's gonna pay someone twenty quid and walk off with two
hundred, but there's got to be a limit. When they're like that they're
helping no one cos they lose out on a show and we miss out on seeing
them.
The flip side is that there are some acts who totally recognise this. I
booked Dark Circle last week, for example, and they were absolutely
wicked about us booking them - they were keen for exposure up here but
realised that it'd cost us a fair bit to get them up. The people who
are like that are the people who you want to help out as much as
possible and I hope that in the long term they're the people who'll
make it. Braintax and Disorda were another two who were totally
sorted...
Which night sticks in your mind as one of the best and why?
That's really hard cos I don't think there's ever been a night where
there hasn't been something. Kela blew my mind last month and Braintax,
Disorda and Phi Life were all wicked. The one that I guess really
sticks out is the first time the Newcastle City Krew came up. That was
back in July 99 and there were 120 people in the club including all the
staff. I think probably half those people were breakers and it just
went off. There was plenty of room so everyone could see everything and
there were some of the best breakers in the country just going for it.
I felt really priveledged to be seeing what I was seeing when so many
people weren't there. Yeah, that night was fucking mint.
Have you had any disastrous nights, and do you know why it happened?
Yeah, well, I mentioned those first couple of nights in Edinburgh were
a bit of a fuck up, and if you're looking at it from the point of view
of "why weren't more people there" then that was totally due to lack of
experience. We learnt a lot from them and when I look back, I'm glad it
happened cos it means that we've never got
complacent. Also we had a night in September 99 when eight people came
in and four of them were on the guest list!! We knew that was gonna
happen though cos no one's around in Edinburgh in September - the
students are all away and everyone who lives there is recovering from
the festival. It actually turned out pretty nice cos we just turned
down the music and sat having a few beers with our mates and the
staff....
Do you have any interesting anecdotes?
When Jehst came up in October he tried to stage dive. The stage is only 18 inches high and everyone moved!!
December 2000 saw the club begin
to expand, moving to Newcastle and adding an additional
regular Wednesday night at the Quay Club in Newcastle. This Night is often
frequented by the Newcastle City Krew, a local breakdancing posse who can be seen
tearing it up. So how did this come about and do you have plans to expand else where?
Well, we'd had plans to go somewhere else for ages, and them two of our
DJs, Kristo & Imposter, moved to Newcastle so it seemed like the
ideal
opportunity. It's been going really, really well.
We're hoping to start something in Leeds, probably in September, and
we'd like to go elsewhere. The problem we have is that to run a
successful night somewhere else, you have to have people living there
who you know you can trust to go out in the piss pouring rain at two or
three in the morning to hand out flyers. I mean, we usually shift
between 3 and 5 thousand flyers to advertise a night in Edinburgh and
we're fortunate to be in the position where people actively look for
our flyers. You don't have that when you're starting from scratch, and
its not like we're nationally known. We're slowly finding people
though...
Do you ever take El Segundo on the road and give other heads throughout the country a chance to feel the vibe?
Same problem as running a regular night somewhere - you need people
there to promote it. I'd love to do it though so if anyone reads this
and is interested they should get in touch with me
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Is it true that you have played every El Segundo, and after years of doing it don't you need a break?
Yeah I have, and no I don't. Why would I? We run this club on the basis
that we try to imagine what our ideal club night would be like and then
we try to put that on. If I wasn't running this night I honestly would
be paying to come in every month. Sometimes I try to not DJ too much so
I can actually sit back and enjoy the night, but then there's always a
record that I want to hear so I have to go back on.
What would you do with your time off if you had any?
Well, I produce for the Naked Circle and there's a few scratches I want
to get down tight. I spose if I was taking total time out though I'd
like to go
traveling somewhere interesting with my girlfriend cos I know she'd
like to do that and I always spend too much time with this Hip Hop
thing.
Is there anything else you would like to mention?
Check out our website at www.elsegundo.co.uk,
watch out for The Naked Circle and I don't like people having egos -
its easy to fall into and these people forget that 99.9% of us
(including Hip Hop
promoters) are in this because we just fucking love Hip Hop.
Do your shout outs here:
I 'spose I better shout my bird, Katy, my crew The Naked Circle (Zero,
Toastie Tailor and myself), Scotland Yard, Will and everyone from El
Segundo.
DJ Red 6 thank you for your time.
The night has its own good looking
website packed full of information on previous and up coming nights, as well as
a new web based email service. Future bands lined up include: Nonconformists -
4th May, Dark Circle - June 1st, and there is a B-Boy showcase on April 6th with
cash prizes for B-Boys entering the competition. You can also check DJ Red 6 at
Rush on Cowgate on Satuday evenings. So if you are in the
area when it is on pop down and enjoy yourself.
Website: www.elsegundo.co.uk
Email:
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