Ronzo - Trap Business

Boasting trademark woozy basslines and sharp percussive textures, “Trap Business” perfectly encapsulates the resilience of an artist at his most comfortable. Ronzo reconciles with the battling hardships of street life while showcasing a clear desire for success, an honest, story-telling approach that blossoms at the forefront of his potent artistry.

His flashy demeanour showcased throughout the electric video directed by UK frontrunner BDOT (Popcaan, M24, Clavish), we see Ronzo flaunting his vigorous lifestyle across Dubai – emerging as a shining call back to his unrelenting journey to fruition now set as one of the most exciting rappers across the underground.

Speaking on “Trap Business”, Ronzo mentions: “I want to inspire the next generation of go-getters. I’ve had to get up every day since my teens and put in hard graft. I want to show people that being successful is not given and you have to put it all on the line to reach your dreams. If you aren’t willing to back yourself then who will?“.

Born in London before moving between Hertfordshire and Essex, Ronzo faced the consistent pressures placed on youth growing up surrounded by UK street culture. Seeking infrastructure beyond the roads, the young talent quickly discovered a passion for music creation, where time spent in the studio became a sacred experience for him to channel those deep-rooted emotions and frustrations into something hard-hitting and meaningful.

Heavily influenced by the critical rise of UK grime, Ronzo’s reflex for intoxicating sound waves and conscious bars became established in his area, all building up to his infamous debut record Bits, Vol.1” and an incendiary “Next Up” freestyle with Mixtape Madness last year.

Ronzo

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