New US hip-hop sensation, Asher Roth, whose debut single I Love College looks set to match its huge US success when it’s released here on May 11th, will play a special one-off date at the Tabernacle in West London on May 7th. The show at this famous, and recently refurbished, London venue which played host to, among others, Pink Floyd and The Clash back in the day, will be Roth’s first ever UK date and promises to be a memorable night.
Asher will be performing tracks from his eagerly awaited debut album Asleep In The Bread Aisle which has already been receiving rave reviews and seen him earn the respect of hip hop giants such as Jay-Z, Kanye West, Ludacris and Andre 3000. The album was produced by newcomer Oren Yoel, and featured tracks include Lark On My Go-Kart, Be By Myself featuring Cee-Lo Green, Lion’s Roar featuring Busta Rhymes, Sour Patch Kids, Y.O.U. featuring Slick Rick and As I Em, where Roth addresses the comparisons with Eminem.
This 23 year old suburban kid first came to attention last year when his mixtape The Greenhouse Effect aka The Greatest Mixtape Ever, became the most downloaded and buzzed about mixtape of the year. Asher Roth quickly emerged as a breath of fresh air: a hip-hop anomaly grounded enough to take pride in his suburban roots but confident and talented enough to have already earned the respect of the rap cognoscenti.
Growing up in Morrisville, PA, Roth’s family was more likely to bump classic rock, 70's soul and 80's pop over rap. “When it came to hip-hop, I was always on the outside looking in”, says Roth. “I remember hearing Jay-Z’s Hard Knock Life on my friend’s radio and the way they flipped an Annie sample into a hip-hop anthem. I was like, ‘This is for everybody’. I couldn’t rap about the drugs that I had or the guns that I sold, but I could rap about how much fun I was having hanging out with my friends. That’s the stuff that felt right to me”.
As a teenager, the budding emcee would make tapes in his friend’s basement eventually selling an album to hundreds of students at his high school in a few days. When the rapper posted a few freestyle tracks on Myspace, it was admittedly just for fun. But on a whim, Roth’s friend sent a Friend Request to former So So Def marketing director Scooter Braun, who was so impressed by the young emcee that he flew him down to his Atlanta residence and quickly signed him as the first artist on Braun’s new record label. Fast forward a few and Roth and Braun, after an intense label bidding war, signed to a joint venture with Steve Rifkind’s SRC label in late 2007. “I started that Myspace page just for the f**k of it”, Roth recently told one magazine. “I never intended to get a deal. It was just for fun”.
Since then, 2008 has proven to be a watershed year for Asher Roth, who released his first mixtape, the DJ Drama and Don Cannon co-signed The Greenhouse Effect (the first Gangsta Grillz tape to feature a white emcee) and performed at a series of sold-out shows ranging from intimate sets to raucous, showstopping performances. Forget skin color. Forget the suburbs. It’s the quality of Roth’s live shows that really separates him from his peers. Whether it’s taking on and selling out a packed-to-the-gills SOBs in New York or rhyming to 9,000 students at the University of Colorado and breaking a university attendance record, Roth is injecting what’s been missing in hip-hop for a long time: fun. “My vision is to put on the dopest live show possible”, says Roth. “Let’s make it like Woodstock. Let’s have people doing hard drugs rolling around in the mud”. To this end, Roth employs a full band to accurately convey and expand on his ever-growing catalog.
Tickets go on sale on Friday April 17th at 9am and Booking details are as follows: 24hr cc hotline: 0871 2200 260 / http://www.gigsandtours.com.