Crafty 893 - Boot It

Rising South London MC, producer, engineer and creative vanguard Crafty 893 demonstrates he is the punchline king on new single ‘Boot It‘ (release date Thurs 9th June via Tru Thoughts). The release is accompanied by inventive visuals spearheaded by Crafty’s playful creative direction that are set to drop with the scene’s essential outlet GRM Daily.

The music video for ‘Boot It’ sees Crafty bigging up his local area and crew, while uniquely bringing to life the metaphors and lyrical wordplay that weave through the song’s narrative. Talking about the single and video Crafty adds: “It’s about showing that visually and creatively we can do what the Americans do. ‘Boot It’ is all about the outside activity going on in my life, as well as showcasing that I am the punchline king when it comes to bars and lyrics“.

‘Boot It’ demonstrates Crafty’s musical evolution and versatility, moving away from the straight-up grime sound on his debut album ‘Smart Dumb‘. Instead, the track effortlessly and organically switches it up between UK Rap, Trap, and Drill while still staying true to Crafty’s foundational roots.

With no features, Crafty doesn’t mess around on “Boot It”; writing, MCing, producing, recording, mixing, mastering, and leading in the creative direction single-handedly. ‘Boot It’ forms part of a wider project to be announced soon by the MC, giving a sneak peek into the concept Crafty explains: “It’s about my journey from 2019 to the present day. It is documented in this new project, laying out situations and elements in my life for the past four years“.

Crafty 893 - Boot It

‘Boot It’ follows Crafty’s instrumental concept LP ‘Weapon X‘ and critically acclaimed debut album ‘Smart Dumb‘, which featured legends in the scene such as Big ZuuSir Spyro and Manga Saint Hilaire. ‘Smart Dumb’ won over the likes of Mixtape Madness, GRM Daily, Sir Spyro (BBC 1Xtra) and saw Crafty grace the cover of Spotify’s iconic Grime Shutdown playlist.

Since the release of his debut project on Tru Thoughts “Induction EP“, Crafty has been on a non-stop trajectory; executively producing Big Zuu’s debut album ‘Navigate‘; performing alongside JME at Maiden Voyage festival as part of his Grime MC FM tour; producing ads for giants such as Adidas x Jacamo and Pret a Manger; as well as being an in-demand producer for a whole host of MCs, including Venezuelan-British artist Fluffy on thereggaeton tune ‘Besame‘.

As Crafty perfectly summarises:  “Crafty 893 is a genre – no one tells me what to do, versatility is my best abilityMost recently, Crafty has produced the soundtrack for Big Zuu’s Breakfast Show on ITV and Big Zuu’s Big Eats on Dave; the latter has just won two awards at this year’s BAFTAS.

Crafty 893

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