Danny Sanchez - It Is What It Is Til It Isn't

Here is the debut album It Is What It Is Til It Isn’t from one of London’s most exciting, multi-talented artists Danny Sanchez. The new project consists of four previously released singles including “Ice Tea“, and also boasts a plethora of unreleased tracks which immaculately infuse a range of London sounds including UK Garage, alternative R&B and underground Rap.

The release is produced alongside long-term collaborator Kxmel. It effortlessly displays Danny’s distinctive style, outlining a narrative of nostalgia and early personal experiences dipping into fashion and love interests alike.

Continuing his unique blend of sonic innovation and thoughtful, original bars and lyricism that has made the Brixton-raised rapper, singer-songwriter one of the most eye-catching-new names of the past few years, Danny Sanchez now drops off his most impressive release yet, a ten-track, genre-bending debut album. From the softer notes of lead single “Flash” to the lyrical ability on “Blessings” which sees the Londoner pay homage to his Spanish-Paraguayan roots, switching between English and Spanish – the album continues to showcase a rare, subtle talent that underlines Danny Sanchez as a significant new artist in the landscape.

Communicating a narrative of nostalgia and a personal life that leans heavily into creativity, fashion and love, It Is What It Is Til It Isn’t follows on from the youngstar’s previously released single “Running Out“, which has received remix treatment from house DJ Gee Lee.

Since first making waves in 2019 with his first official release, the independent artist’s consistent drip of releases has seen notable waves on the underground.

Danny Sanchez

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