Affiliated with notorious Lewisham grime collective, The Square, Deema is wise beyond his tender years. The SE LDN dons rose to fame from viral hits like ‘Pengaleng‘ and ‘Lewisham McDeez‘ with break-out star Novelist going on to
crossover commercial success.
Deema first earned his stripes as Square-member Elf Kid‘s hype-man. It was Elf Kid’s 2015 Amerie-sampling hit that took Elf and a then just 16-year-old Deema on a dizzyingly ascendant ride that traded pirate radio for mainstream acclaim, culminating in legendary sets at Reading Festival and following AJ Tracey at Wembley Arena for Wiley’s iconic Eskimo Dance.
He rounded 2019 off with double A-side single – ‘Maddie‘ and ‘Blame‘ featuring much-hyped fellow SE Londoner Kish! which set out the stall for the young rapper’s ascendant year. He went on to drop his debut EP, Chew Your Food in July, dextrously showcasing his trademark versatility making him a hotly tipped artist for 2021.
Deema’s delivery is versatile, adapting to whatever tempo or sound he finds before him. With a conscious, narrative approach and vocabulary that feels akin to classic rap names but a toughness and energy that could only be born in a post-grime landscape, the ascendant star is a breath of fresh air for UK rap in 2020.