Fresh from signing a distribution deal with Essential Music & Marketing, South London rapper Fem Fel released his debut album Eyes Closed on 27 June 2011. The first single taken from Eyes Closed Runnin (produced by Rymez, featuring Lily McKenzie) was released in December 2010, with follow up viral sensation Put It In A Bag (produced by Dan Dare, featuring Blade Brown) in January 2011. The rap / club track featured video appearances by various artists including Skepta, Tinie Tempah, Giggs and G FrSH. Put It In A Bag’s catchy hook and clever wordplay created one of the most quoted rap tracks of the year so far and made Ace & Vis ‘Top 4 tracks of the week’.
Second official single Hero (produced by Dan Dare and featuring Kurt Collins) was released in April 2011 and championed by Radio 1Xtra DJs Westwood, Trevor Nelson and Target to mention a few. The acoustic rendition of the track (as performed at Music Weeks Breakout) illustrates Fems versatility and non-conformity within the rap genre.
Fem Fel (real name Femi Falola) was a late-comer to music. In 2005 he joined South London hip hop crew SN1, made famous by XL recordings rapper Giggs. Fem’s foray into music produced a handful of releases including The Beginning, Hollowgrind, A Brand New Problem and 345 volumes 1 and 2. It was It’s You that propelled Fem onto radio and out of the confines of South London in 2008. He then produced Graffiti On The Wall with music website GrimeDaily in early 2010, which was a collection of tracks from some of the UKs best rap talent including Sway and Bigz.
Fem also joined forces with Grime MC Skepta on the single B.O.S.S, and a freestyle picking through his murky experience of prison was picked up by BBC3s Jail Tales, on which Fem appeared in 2010. In May 2011 Fem was selected by Roundhouse Radio and taste-maker & journalist Hyperfrank to takeover Volume Controls Rap Edition, supported by MTV, Radio 1Xtra and RWD magazine to mention a few.
‘Fem is far from another insular hood-rat bragging to his mates… his verbal dexterity, deadpan humour and easy references make Fem Fel throughly absorbing’ Metro
‘One of the most respected, yet humble, UK rappers making waves at the moment’ MTV
‘Known for his laid-back flow and thought-provoking lyrics, this artists name has now been placed high up in my ones to watch list for 2011’ The Independent
‘His casual and laid-back flow, switching up on every tempo, allows Fem Fels content to be honest and true’ i-D magazine
By: Rachel White