Budding entrepreneur, music industry trend-setter, successful Platinum rapper and Executive Producer, Rick Ross (Def Jam / Slip N' Slide) is set to release his highly-anticipated documentary, "M. I. Yayo" on March 25th 2008, two weeks following the release of his sophomore effort, "Trilla", which is also due in stores on March 11th 2008.
M.I.Yayo will be distributed through Boston-based Traffic Entertainment. The 'masterpiece', is a gripping, true account of street life in Miami, counting down the 10 most notorious druglords in Miami's controversial history. The documentary is directed by veteran, Chris Larceny, who compares M.I.Yayo to "Cocaine Cowboys", regarding its concept, however, "M.I.Yayo", takes a courageous delve, deep into the minds and actions of those at question. The movie documents how and why the state of Miami's 'street' economy flourished in a matter of years – detailing what has become of it now.
Rick Ross states, "When I was touring in Europe with "Port of Miami", the media question of the day was, "What is the 'other side of the bridge?'" People all over the world want to know about this side of Miami, I give it to them in M.I.Yayo". He goes on to say, "It is incredibly shocking, and many think Miami is South Beach, that's it. The world wants to know the real deal and this is it with M.I.Yayo".
M.I.Yayo illustrates how billions in drug money was made and distributed in the streets in the early 80's and 90's in Miami's inner cities. It pulls no punches – revealing true accounts, news footage, interviews with the families, associates of, and the accused; while deals gone bad, drug trafficking and violence, underscores Miami's 'other side of the bridge'. M.I.Yayo, in no way glorifies the type of lifestyle it portrays; it does however give a true rendering of Miami's street life with gritty, factual footage that contributes to the infrastructure of the streets of Miami.
Rick Ross considers this ground-breaking documentary as the visual soundtrack to his "Port of Miami" hit records "Hustlin", and "White House", the rapper says, "M.I.Yayo", is truly ground breaking for the Scarface generation".
Traffic Entertainment President Joseph Mansfield is confident that this partnership will result in tremendous exposure and sales for both parties. He states, "Many distributors were reluctant to take a chance on a project from a rap artist that is not music related. I have full confidence that this project can carry itself via the content, it is powerful, and that is why Traffic Entertainment took the risk, now the industry will see that the higher risk the bigger the reward".
Rick Ross will host a number of screenings for M.I.Yayo in select cities throughout the U.S. and the documentary will be distributed throughout the U.S. and Canada and will also be available for purchase all major music and video retailers, online via iTunes and at http://www.maybachmusicgroup.com on March 25th 2008.