New Dawn Records is an independent hip hop label established in 1996. Originally active until 2004 before relaunching in 2019. The label aims to be purveyors of fine rhymes, beats and turntablism.
New Dawn Records is the parent company of in-house promotional division UrbanElite PR. Operational worldwide, the label has promoted and released music by artists from the USA, Canada, UK and Europe.
2001-2004 represents the label’s most prolific period coinciding with the signing of a physical distribution deal with Shellshock. This time saw releases from Belles In Monica.
The PR division continued for the next decade and saw a great deal of success. This led to the blueprint to relaunch the label during 2017. A new distribution agreement with INgrooves was signed and things took off from there.