In Pop Music, Animal Farms Fury, Serge Severe, Gen.Erik and Hanif Wondir use clever wordplay by utilizing the names of numerous pop acts to tell this entertaining tale.
Pop Music was directed by Phil Haleen, and is a follow up to Animal Farms first single, Test of Time, featuring Talib Kweli, which received well over ten thousand plays on hundreds of blogs in the last week alone. Both songs will be featured on Animal Farms new album, Culture Shock, set for release on May 17th through Focused Noise. The new album also features X-Ecutioners DJ Rob Swift as well as Abstract Rude.
Animal Farm hopes that Culture Shock, which was entirely produced by MC / Producer Gen. Erik, will help put Portland, Oregons underrated Hip-Hop scene on the map, right next to their indie rock counterparts.
Animal Farms first album The Unknown, featured the legendary KRS-One, and received radio play throughout the US, peaking at #3 on the CMJ Radio Hip-Hop Charts, where Animal Farm remained in the Top 10 for seven straight weeks. Animal Farm has since generated a huge regional buzz, and has shared the stage with everyone from Common to Method Man and Redman to Wiz Khalifa.
Now Animal Farm returns, and is primed to reach listeners around the world with their classic Hip-Hop sound. According to Okayplayer, If they keep growing joints like this down on the farm, the Pacific Northwest could be a new mecca for true-school rap". Culture Shock will not disappoint.
Have a listen to Animal Farms Test of Time featuring Talib Kweli here: http://soundcloud.com/animalfarmteam/animal-farm-ft-talib-kweli and http://hulkshare.com/32uookpig309
Check out the video for "Pop Music" here:
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