The inventive clothing brand is continuing to stand by their well known slogan ‘Reign Supreme’, with their new line bringing a fresh new look this winter with their Deluxe Range, Flight Range, Defy Range, Covert Range, Explorer Range, Prestige Range, Patrol Range, Ethics Range and Krest Range. The new line definitely has that equipoise of style that everyone looks for in fashion, this winters new collection is something that the youth of today will relish and will make a statement to themselves and others that they know what style is.
The new collection still captures the ‘Urban’ look and the range still has those identifiable qualities; simple, effective and street. KING’s new Explorer knit hoodie (above) is a prime example of clothing that symbolises street and is a garment that is effective and easy on the eye. The new collection also includes a new range of caps (below) endorsed by New Era and is branded with KING’s logo. With the collection again being endorsed by popular UK talent such as Plan B, Wretch 32 (above) and skater Shaun Witherup, KING Apparel is continuing to make a big impression in the world of fashion. As stated in a recent interview, KING is keeping up with their target audience by designing clothes which represent today’s urban look. The brand still attracts those audiences who show high interest in the skateboarding scene and is actively involved in London’s youth culture. With KING Apparel’s winter collection now in stores, the brand still remains very positive about being a driving force in today’s urban clothing industry.
Now that other urban brands are beginning to penetrate the market, KING may face stiff competition with brands also dropping their winter collection including Zoo York Clothing, Dephect, To Die For Clothing and Fenchurch Clothing. Those who are making plans to shop for this winters essentials, will be happy to know that the KING Apparel’s winter collection can still be purchased online through urbanvenom.com and can also be found in popular stockists such as Modo Streetwear, Sneaker Life, Hype and Spotrusherz.
This season, there is a cultivated mix that fans will adhere to. Pieces that I already favour from the collection are their knitwear hoodie and the cotton canvas jacket to the denims. The pieces feature heavily detailed embroideries comprised of thousands of stitches. Coupled with the heavyweight cut and sew t-shirts with full colour chest prints, which definitely represent a benchmark in street wear high fashion. With KING Apparel’s successful collections, this demonstrates that the brand is fully in tune with what’s happening in the streets and are giving their followers what they want and when they want. With prices that do not aim to empty your bank balance, KING Apparel is the definition of affordable street wear that everyone will enjoy.
Pieces to look out for will be the Prestige Range. The ‘Lion Head’ logo runs throughout the range surrounded with elaborate embroidered embellishments in maroon and our signature cyan blue. Cut and sew crews, t-shirts, caps, beanies and denim again match seamlessly with the introduction of our first boiled wool Varsity jacket to add the icing on top of the cake.
The Ethics Range is a strong addition to the King stable. The collection offers the first fully reversible all over ‘Cracks’ print hoodie. Available in White/Purple and Black/Yellow combinations, the reverse features clean block colours, with felt flocking chest detailing. Drawing on the ‘underground’ ethos that has been the lynchpin of the King brand since day dot, the theme continues with the matching embroidered caps and the soon to be classic ‘strictly underground’ felt flocking t-shirts.
While others think “style is not that important in this cold season”, you can now change that thought process and reveal what style is this winter.
By: Leon B