Sincere - Once Upon A Time Video ShootYoung entrepreneur Sincere the rapper behind huge hit ‘That’s Not Gangster’ and last years mix tape movie extravaganza ‘So Sincere’ returns with a stupidly infectious single ‘Once Upon A Time’ featuring rising starlet and Atlantic’s latest signing Natty.

You’ve probably heard this ska soaked summer bubbler being bumped on all the major radio networks, but Saturday 19th April saw the creation of the video for the track and first single from his hotly tipped forthcoming full length album.

Sincere and Natty - hot off his debut performance for the Jools Holland Show - where he was also joined on the day by the cream of British talent Wretch 32, Chipmunk, his cousin Scorcher, Bashy and fellow entrepreneur Mark Henry.

The video, directed by Ben Peters should be hitting all major TV channels in the next couple of weeks. Look out for the single which will be available to download from all your major online retailers by mid june. Check online for updates:

Sincere Video Shoot - Chip Shop

Sincere Video Shoot - Chipmunk

Sincere Video Shoot - Close Up

Sincere Video Shoot - Letters

Sincere Video Shoot - Notes

Sincere Video Shoot - Notes

Sincere Video Shoot - Scorch and Sincere

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