Foot Locker's Be The Revolution Of You CampaignFoot Locker has created a new multimedia broadcast and digital campaign for the iconic Nike Air Max 90 shoe, featuring some of Europe’s most exciting young sporting talent: Theo Walcott of Arsenal FC, Bojan Krkic of FC Barcelona, Mario Balotelli of Inter Milan, and French hurdler Ladji Doucoure.

A 30 second “Be the Revolution of you” TV commercial debuted across Europe on August 16th, 2009, featuring the Air Max 90 sneaker by Nike Sportswear, and encouraging consumers to remix and reinvent themselves. With this campaign Foot Locker celebrates the Air Max 90 and the iconic status of this Nike sneaker within the sneaker culture. The Air Max 90 colourway featured in the campaign is exclusive to Foot Locker Europe.

Nike Air Max 90The sporting icons are featured alongside artists such as Marseille’s L’Atrmada and Italian hip hop group Club Dogo along with sneaker freaks, challenging viewers to “re-invent yourself”. The online films offer a deeper view of how they personally re-invent themselves and their own personal styles.

The commercial is supported by an interactive digital experience where consumers who visit footlocker.eu between 16th August and 13th September will be able to download new sections of athlete content and remix it themselves. Consumer remixes can be uploaded for others to view them, with Foot Locker’s favorite remix being aired on TV at a later date. “Be the Revolution of you” will also feature at Foot Locker retail stores in August 2009.

The campaign will run in the UK, France, Italy and the Netherlands.


youtube bhh channel

Selected Articles:

Mobo Award Finalist Set To Perform At Ghana's 51st...
Mobo Award Finalist Set To Perform At Ghana's 51st Independence Celebration

MOBO Award finalist* Tinchy Stryder, will be performing at Ghana’s 51st Independence Celebrati [ ... ]

Spectacula - Uh Oh mp3 [Eye-Con]
Spectacula - Uh Oh mp3 [Eye-Con]

Hailing from Queens Village, New York, young rhyme thrower Spectacula shakes the foundation of what  [ ... ]

2006 International Songwriting Competition (ISC) D...
2006 International Songwriting Competition (ISC) Deadline Extended

The International Songwriting Competition (ISC) has extended its submission deadline, so if you have [ ... ]

Tried And True
Tried And True

Tried and True are a New York based duo just about to make themselves known to us as Hip Hop’s [ ... ]

UMA's 7th Annual Awards Show
UMA's 7th Annual Awards Show

Calvin Harris, Basement Jaxx, Dizzie Rascal, David Guetta, Tinchy Stryder, Alexander Burke, Egypt, C [ ... ]

Ads

Syndicate

  • Subscribe in a reader
  • Subscribe to britishhiphop by Email