The album is a big middle finger to any pre-prescribed notion of what a hip-hop album should be in 2012. It has bangers, introspection, stupidity, fight music and straight up party shit. Every single song is made exactly the way Rewd and Skep wanted to hear it in their iPods. They hope you share the sentiment.
Lead single 'Everything's OK' is a 120bpm behemoth-like monster of a track with the undeniable bounce of Outkast and a hook so infectious you may have to apply some anti-bac gel to your mind after listening to it. Its stop-motion animation video is simply mind blowing, and has been playlisted on Channel AKA.
'Bring It Back' features a stanky large drum break and keys from Skep, steel-clad bars spat from Rewd, and cuts from DMC world champion DJ Mr Thing. 'Nukey' is an ode to the real shit. It's the opener of the album, and a perfect introduction of the two lads and their bi-polar tendencies. The videos for both have breached a total of 100,000 Youtube views.
'So Soulful' can only be described as a medicinal experience, with its fading horns and silk-like chorus sung by Mai Khalil. 'Red Letter' is a Led Zepplin style oddity with lush live guitars and drums, and 'J.O.B' is nothing short of a true British anthem.
Release Date: July 2nd 2012
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