Sony Ericsson adds a new spin to the B-Boy ChampionshipsAfter a successful decade the B-Boy Championships are evolving, and new title sponsor, Sony Ericsson, are breakin’ the mould with new formats and features in this year’s line-up. For the first time in the Championship’s history, the UK eliminators, billed as Regional Conflict, will be held nationwide in May, allowing the best crews from around the country to test their skills against one another.

By enabling crews to display their footwork, style, power moves and freezes before the B-Boy judges, the Sony Ericsson B-Boy Championships will be embracing the diversity and individual flavour that the UK’s urban culture has to offer. The winners from ‘Regional Conflict’ will then compete at the National B-Boy Finals at Ocean 1 in Hackney, London in July. With heats for Solo Poppin and the infamous Crew Battles taking place on stage, the UK Finals will show the crowd that the UK has the skillz and attitude to compete with the world’s best.

2007 is also a landmark year for the B-Boy community as The Rock Steady Crew, presided over by innovator and B-Boy host Crazy Legs, are celebrating their 30th Anniversary. As always Crazy Legs will be hosting the climax of the Championships in October – at the Sony Ericsson UK B-Boy Championships - World Finals @ the Brixton Academy - where the world’s very best Poppers, Lockers, Solo B-Boys and Crews will be vying for the respect, acclaim and adoration of the B-Boy community and the legendary B-Boy Champs crowd! With national pride at stake, and reputations on the line, the World Finals will witness the elite cutting every move in the book in a bid to be crowned the best.

Sony Ericsson is also set to deliver all the passion, flair, beats and news from the world of the B-Boys via a dedicated online community. Once live, the site will appeal to a global B-Boy fan base and enable visitors to fully interact with the Sony Ericsson B-Boy Championships. So whether it’s swipes from Swindon or headspins from Helsinki, the best and worst will be online for all to judge.

For further details of both the Sony Ericsson ‘Regional Conflict’ eliminators / series and the new website keep your eyes peeled. Updates will be available from http://www.bboychampionships.com

Sony Ericsson adds a new spin to the B-Boy Championships

Hooch Events & Bristol B-Boy Convention present Sony Ericsson Regional Conflict South
Saturday 19th May
2pm Til 8pm
@ Trinity Centre,Old Market,Bristol
£4 Entry

Hooch Events and Fresh Jive present Sony Ericsson Regional Conflict North
Sunday 13th May
@ Stylus, Leeds University
5pm doors, 7pm battles
Entry fee TBC

Sony Ericsson UK B-Boy Championships - World Finals
Saturday 13th October, Day 1 of the Championships, ‘The Jam’ is staged at the Ocean Venue in Hackney. Sunday 14th October, Day 2, ‘The Show’ is at the Brixton Academy.

Day 1 ‘The Jam’ Saturday 13th October
6pm Til 11pm
Hosted By Hip-Hop Legends: Crazy Legs (Rock Steady Crew) & Afrika Islam (Universal Zulu Nation)

World Solo Popping Battle - 8 of the most amazing Poppers will battle to see who has the 'illest skillz'!

World Solo B-Boy Battle - 16 of the world’s most incredible breakers battle 1-on-1 to establish who is the supreme b-boy!

Day 2 ‘The Show’ Sunday 14th October
6pm Til 11pm
Hosted By Hip-Hop Legends: Crazy Legs(Rock Steady Crew) & Afrika Islam (Universal Zulu Nation)

World 2 On 2 Locking Battle - 4 pairs of the worlds best Lockers from Japan, France & USA will battle to see who has the true-skool funk!

Beat Box Battle - 2 of the dopest beatboxers go head to head in a heavyweight human soundclash!

World B-Boy Crew Battle - The Greatest crews on Earth clash on the ultimate stage!


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