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80's Makeover From Russell Athletic
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Written by Administrator   
Wednesday, 20 January 2010
80's Makeover From Russell AthleticFans both old and new of legendary sportswear brand Russell Athletic have been enjoying the cult phenomenon that is the ‘80s-izer’, a fun viral experience which has quickly been gaining a legion of fans and has been spreading across the internet over the last month.

The 80’s-izer -http://80s-izer.russellathletic.eu/ lets consumers be the star of their own retro movies, allowing consumers to upload photos of themselves, friends and family where they can star as a number of classic 80s characters in a series of short films. The site also allows users to Twitter and Facebook their films.

Starring a roller skater, muscle beach body builder, break dancer, American footballer and a trio of aerobics instructors, the Russell Athletic viral has been inspired by the return of the 80s in popular culture and its roots as a classic American college brand.




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