80's Makeover From Russell Athletic

Fans both old and new of legendary sportswear brand Russell Athletic have been enjoying the cult phenomenon that is the ‘80s-izer’, a fun viral experience which has quickly been gaining a legion of fans and has been spreading across the internet over the last month.

The 80’s-izer –http://80s-izer.russellathletic.eu/ lets consumers be the star of their own retro movies, allowing consumers to upload photos of themselves, friends and family where they can star as a number of classic 80s characters in a series of short films. The site also allows users to Twitter and Facebook their films.

Starring a roller skater, muscle beach body builder, break dancer, American footballer and a trio of aerobics instructors, the Russell Athletic viral has been inspired by the return of the 80s in popular culture and its roots as a classic American college brand.

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