Beats & Rhymes also has a small line of streetwear, made by BeanDip clothing, which is set to expand. The pairing came about after both had been collaborating with Butta Verses. After a brief meeting the clothing company decided to manufacture and sell Beats & Rhymes shirts. Eventually KarmaLoop, a large-scale clothing distributor, picked up BeanDip and business boomed. Now, Beats & Rhymes is looking to use the partnership to build their brand. Says creative director Brian Hamilton, “With the way the industry and its environment is going right now we need to cover a lot more ground and think of unconventional outlets to build our brand and create artist awareness”.
This is not to take away from the success the business has experienced in licensing; they have placed their unique brand of hip-hop tracks from artists Lord Finesse, CL Smooth, Termanology, and Sean Price in such TV shows as Saturday Night Live, Dancing With The Stars, and various programs on MTV including Short Circuitz. Films such as Stomp the Yard have also taken advantage of their music. Based in New York City and managed by the offices of prestigious licensing company DeWolfe Music, Beats & Rhymes is looking forward to continuing its expansion, while maintaining consistent hip-hop music.