Big Dada, recognised as one of the most pioneering hip-hop labels, is relaunching as a label run by Black, POC and Minority Ethnic Ninja Tune staff members for Black, POC and Minority Ethnic artists.
The label, founded in 1997 by Will Ashon (who left in 2014), is known for releasing some of the most forward thinking music over the past two decades resulting in two Mercury Prize wins.
Today, Big Dada wants to continue championing new artists across the musical spectrum whilst continuing to tip its hat to the foundations that built its legacy.
Big Dada’s mission statement:
Big Dada is relaunched as a label run by Black, POC & Minority Ethnic people for Black, POC & Minority Ethnic artists.
A team of like minded individuals working together to form a community that champions, shines a light on, supports and nourishes the music and artists.
Working to amplify Black and racialised artists voices, Big Dada looks to shift the narrative around this music, bypassing stereotypes to allow and encourage freedom to express oneself for who they are and want to be.
Big Dada has a long history and heritage which will be built upon whilst deepening its cultural identity by supporting & offering resources to a new generation of artists.
Alongside the relaunch comes a new look for Big Dada, including a refreshed logo and website revamp plus new merch sourced from sustainable clothing company Rapanui and finished by London based Black Owned independent embroiderers.
The new website will feature a resource section offering music industry tips, from general music legal advice, collecting agencies and distribution, through mental health resources for Black and POC artists, as well as editorial think-pieces and long reads exploring various music scenes and movements, rewiring the label as a platform for minority communities.
Expect new music soon, in the meantime you can check out Big Dada Classics or On Repeat / Staff Picks playlists.