Chart Topper Estelle To Perform At Hugo Urban Rules In Manchester

As always supports upcoming UK talent and we've been supporting HUGO URBAN RULES since the beginning! This time around Estelle – whose single American Boy has just spent four weeks at number 1 – is the latest artist to sign up to the music programme from HUGO Fragrances that uncovers new urban music talent.

The west London singer and rapper, whose album Shine features a guest list of the hottest artists in the world right now, heads to Manchester on Thursday 5th June to help choose a budding artist to have their music professionally produced and released and to perform on stage with her at an exclusive showcase event at Sankey’s to be broadcast by MTV.

Following in the footsteps of Jamelia, Amy Winehouse and Amerie, Estelle will work alongside a panel of experts that includes industry experts Sony BMG’s Mervyn Lyn (Vice President of A&R & Business Development RCA); Galaxy FM’s Steve Sutherland and Radio 1 Xtra’s Twin B.

Together they will host master classes on a range of subjects designed to kick start the careers of budding talented artists who want to break into the UK urban scene.

Estelle says: “I wanted to get involved with HUGO URBAN RULES because I feel that the urban music scene in the UK needs the support. For talent to be developed in the UK, we need to invest in it. Getting involved with HUGO URBAN RULES is my way of supporting that future”.

To get involved, upcoming artists must upload their music at by Friday 16th May.

Estelle, Mervyn Lyn and Steve Sutherland will choose a winner to record a single with a reputable production company and to perform at the Manchester HUGO URBAN RULES showcase event, warming up for Estelle herself in one of her only UK live dates.

Music fans can also register for free tickets at by the deadline of Friday 23rd May.

By: Michelle Adabra

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Chart Topper Estelle To Perform At Hugo Urban Rules In Manchester

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