Icould And Blackberry Launch Youth Music Careers Campaign

Career inspiration charity icould, supported by BlackBerry, launch Music Insiders – a campaign aimed at giving young people 'access all areas' to the cool careers behind Britain's brightest stars. The campaign aims to open up a range of options, for young people to think about, when looking for a career in the music industry.

At a time of economic uncertainty, with the jobless rate of 16 to 24 year olds at 20%, young people need more support than ever to combat job insecurity. Music Insiders features incredible career stories captured by icould's cameras including Jessie J's choreographer, Coldplay's label president, Tinie Tempah's publicist, video directors, journalists, photographers, presenters, make-up artists and more. Together they show young people that they don’t have to be the person holding the microphone to have a fulfilling career in music, and that passion and dedication often count for more than qualifications.

As well as inspiring the new generation of music lovers to aspire to a broader range of careers, icould and BlackBerry are giving a few lucky winners the chance to become a Music Insider for a day. Prizes include amazing job shadow experiences on a music video set and magazine photoshoot, and even a trip to Ibiza to work for superclub Amnesia.

David Arnold, Director, icould said, "Music Insiders aims to give young people the confidence to follow their passion in music, by considering careers beyond the spotlight that are often more accessible, better paid, longer lasting and just as rewarding as the careers of the artists themselves. For icould to grow and help more young people, we need the support of brands such as BlackBerry, to share their experience and spark ideas for alternative careers".

Stephen Bates, UK MD, Research In Motion said, "We're proud to support icould and its commitment to young people through inspiration, encouragement and discovery. The UK has one of the most dynamic and exciting economies in the world and this project highlights just some of the career opportunities available in music and entertainment. The videos provide insight and advice, and are a great resource for young people considering a career in the industry".

Music Insiders (http://www.icould.com/musicinsiders) was developed by youth engagement agency Livity. Follow the campaign on Twitter by searching for #musicinsiders or visit icould’s Facebook page http://www.facebook.com/icouldstories.

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