The brand is instantly recognisable; from their casually stylish tracksuits to the highly sought after KING / New Era hats. Creatively, the brand has always looked for ways to expand their boundaries whilst ensuring all designs are fresh, edgy and exclusive – designs are never repeated and always come out in limited numbers, hence their firm ‘no re-runs and no repeats’ policy.
The brand will launch the new collection at Cargo on Thursday 3rd April 2008, 7pm to 1am. It's free all night and the first two hundred entrants will get a free goodie bag, plus exclusive performances from KING affiliate performers J2K and Wretch 32. Make sure you're there.