I bet you never thought a pair of jeans could keep you safe. Well now they can. King Apparel, the UK’s premier streetwear brand dedicated to youth culture, has collaborated with the Want Respect? Use a Condom campaign to create 1,000 limited edition jeans featuring a unique condom stash pocket. This exclusive run, tagged with the Want Respect? logo, hit the shelves on 24 March in independent retailers throughout the UK.
Dedicated to youth culture, King designers have inconspicuously included a condom pocket on the inside of the jeans to encourage young people to practise safer sex. The condom pocket is neatly branded with the Want Respect? Use a Condom logo designed by international graffiti legend Mode 2.
The King hallmarks of attention to detail and uncompromising jean production renders these jeans the story of the season.
The collaboration demonstrates KING Apparel’s support of the Want Respect? Use a Condom campaign, which promotes condom use among teenagers to protect against unplanned pregnancies and STIs.
Leaving nothing to chance, every pair will come with a bespoke swing tag carrying 3 Trojan condoms, No. 1 in America. There is also a promotional offer to buy Trojan condoms online and get one pack free.
King clothing is proudly worn by their programme of King Affiliates whose roster includes Sway, Plan B, Pyrelli and Y-B-M amongst other home-grown UK talents. King’s strict ‘no re-runs and no repeats’ policy renders this limited edition run of jeans a socially conscious and fashionable necessity.
King Apparel founder, Tim Hoad said: “It is definitely a good look to collaborate with the Want Respect? campaign. Not only does it allow us to add some distinctive features to our garments, giving young people a unique way to stash their condoms, but more importantly it enables us to add our voice credibly to a socially conscious cause”.
The jeans go on sale from Saturday 24th March 2007 in over 80 independent stockists throughout the UK, Ireland and also online (check stockists section on www.king-apparel.com) priced at £75.00.
If you want further information about Want Respect visit www.myspace.com/wantrespect.
By: Michelle Adabra
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