Shizzle da rizzle, tha Doggfather is back with his ninth studio album Ego Trippin’, set for release on March 17th. Sensual Seduction is set to be the first single release from the album and with its smooth, disco groove is a mere taster of what we can expect from the album.
Sensual Seduction, or if you’re over 18, Sexual Erruption sees Snoop flash back to a time when disco ruled, a time when a man could play a melodica keyboard in a three piece white suit and still go home with the all the ladies. On this track, the Dogg continues to do what he does best and push the boundaries of hip-hop, creating a smooth and as the title would suggest, seductive, disco tune with a video to match. And while Snoop stays firmly planted in disco he has enlisted the help of superstar UK house and garage producers, the Wideboys (aka Jim Sullivan & Eddie Craig) to work their magic on some amped up club remixes.
Ego Trippin’ is an album all about Snoop making the music he loves to make without worrying about pleasing anyone else. “I just don’t give a f**k right now and I’m gonna do me, ‘cause that’s what I do best!”, he explains. Although still under wraps, it’s rumoured to include some 80’s influenced pop tracks; drawing inspiration from Prince, Rick James & George Clinton as well as groove-influenced R&B, and of course a good measure of the gangsta rap cuts that have made Snoop a hip hop icon.
If making music and films wasn’t enough, Snoop is also the star of the hugely successful reality TV show, ‘Snoop Dogg’s Fatherhood’ on E! where he shows a rare glimpse of his softer side and his family life. The show also includes some very special guests including our very own David Beckham.
Sensual Seduction is released on Polydor Records on March 24th with the album Ego Trippin’ out March 17th.