2011 is a milestone year, not just for the competition, but yet again the DMC World DJ Championships boundary pushing will signal change in the wider world of technology. In its 27th successful year, DMC has brought together the globes brightest DJ talents, vetted by a series of gruelling heats from London to Tokyo to Brazil. This year, not only are DMC continuing to host one of the most entertaining and jaw dropping shows you will ever witness but they have set the bar even higher.
For the first time, competitors can harness the full spectrum of computer based DJ programs, most notably from trend-setters Serato.
2011's UK DJ Final and Battle For UK Supremacy takes place at the Scala on Thursday 14th July with the winners going head to head with the best in the world at the World DJ Championships on October 6th and 7th at Indig02.
In a year where the production of the industry standard Technics turntables was halted for good, DMC have embraced the old and the new, the turntablism and the technology, and as well as using Serato within the battles, DMC are pushing things forward with an online DJ Championship, the launch of DMC Radio, a site re-launch, and making the World Finals available live on Pay-Per-View. With heavyweights Rane and Serato as sponsors, DMC are dedicated to moving to represent the current and future DJ.
While change is afoot, the most important aspect of the DMCs has of course remained true to the art. To become a DMC World Champion, DJs around the world still need to use techniques such as scratching and cutting to manipulate turntables and vinyl in order to create their own musical arrangements, performing live in front of an audience filled with both the knowledgeable DMC fans and lucky newcomers being initiated to this fantastic contest.
With World Championship winners over the years including the superstar likes of the Scratch Perverts, A-Trak (Kanye Wests DJ), Q Bert, Craze and Mixmaster Mike (Beastie Boys), fame and respect could well accompany the bountiful prizes on offer (including a treasure trove of goodies provided by sponsors Rane, Serato, Novation and Sennheiser).
In between the battles on the night, DMC have provided a real treat for hip-hop fans and devoted turntablism followers. The legendary DJ crew The X-Ecutioners will fly over especially for this exclusive UK date, performing a tribute showcase to the late great legend DMC World Champion – DJ Roc Raida. Remaining members Total Eclipse, Rob Swift and Precision will without a doubt be performing something incredibly special. DMC will be donating money to Roc Raida's family.
From the UK, critically lauded rapper Rewd Adams (formally known as Skandal) and producer The Last Skeptik will perform very exclusive tracks from their forthcoming collaborative LP How Not To Make A Living due later this year.
Charismatic host Inja returns for another successful year of hosting duties and will be performing tracks from his brand new album Inja:Maker.
The Battle for UK Supremacy will also take place on the night, where DJs go head-to-head for a place to compete in the Champions League of the DJ world on October 6th and 7th at Indig02, a competition that will determine who goes home as the universal winner of all winners.
DMC: A Brief History
From its humble DJ record service beginnings in the early 80s, to establishing magazines, a street wear brand and music compilation CDs [including Back to Mine, described by NME magazine as 'probably the greatest compilation series ever'], DMC has been vital in the growth of the DJ as a highly influential modern day cultural icon.
DMC redefined the role and image of the turntablist, believing strongly in the idea that the DJ could create something new and exciting armed with nothing but two decks, a mixer and healthy selection of vinyl.
27 years of hard fought battles later, and DMC has built an army of dedicated followers worldwide, housing successful branches and competitions in 25 countries. In the UK, host venues have included The Royal Albert Hall, Wembley Arena, The 02, Brixton Academy and the Hammersmith Apollo. Whilst the Championship Finals were staged internationally in Italy, Paris and New York, the spiritual home for the DMC World DJ Championship has become London. With DMC making appearances everywhere from Richard and Judy and Blue Peter to MTV and even being entwined within the plot of an episode of CSI: NY, it is clear to see the organizations impact on popular culture.
Many great names have taken part over the years and are now etched forever within the historic visual series of DVDs and on the DMCWORLD.COM web sites DMC Hall of Fame. The inspirational performances of the world champions have advanced the art of turntablism and go down in the history books for pushing the limits of what humans can do with technology.
Thursday 14th July
Rane and Serato present
The DMC UK DJ Final and Battle For UK Supremacy 2011
7pm – 11.30pm
£10 – Age 18+
THE X-Ecutioners (Total Eclipse, Rob Swift, Precision)
Showcasing and performing a special Roc Raida tribute show
ONLY UK DATE
Rewd Adams and The Last Skeptik
Hosting the event and performing – Inja
- http://www.dmcworld.com (01628667124)
- http://www.ticketweb.co.uk (08444 771 000)
- http://www.ticketmaster.co.uk (0844 844 0444)
- Scala Box Office between 10am – 6pm Mon Fri