Touchdown at Foot Locker for the Ultimate NFL Experience

The International NFL Series Game is back in London this month! Following from the success of last year’s game at Wembley Stadium where all 85,000 seats were sold out in just one day, 2008 is set to become an even bigger success.

To celebrate, Foot Locker and Reebok have launched the ultimate NFL experience online and in seven major locations nationwide from 4th- 26th October for American football fans to win tickets to the big game. Foot Locker and Reebok are offering a chance for fans to get their hands on gold dust tickets to the sold out game between the New Orleans Saints and San Diego Chargers at Wembley Arena on 26th October.

Foot Locker has transformed the first floor of the London flagship location on Oxford Street into an exclusive NFL experience. Customers can buy Reebok NFL team authentic jerseys, caps and hoodies from all the favourite teams. The first floor resembles a stadium and field pitch which boasts a unique and interactive EA Madden Challenge game section, providing the same high stakes drama that unfolds on the field. This area sits alongside a seating area where NFL footage can be watched and consumers can create their own personalised digital NFL photo card to send to their friends and spread the word. The in store experience includes dynamic windows where NFL highlights will be playing on a big screen with audio that is heard from the street.

Gamers will battle it out in the EA Madden Challenge across seven key Foot Locker’s nationwide, including London, Glasgow, Manchester, Newcastle, Birmingham, Bristol and Cardiff on the Xbox 360 in order to scoop up one of the eight pairs of tickets to the NFL game at Wembley Arena. These gamers will also be fighting to take the eight places available in the EA Sports Madden Challenge UK National final taking place on 25th October. The winner from these eight finalists will be the UK representative in the worldwide competition in Los Angeles where they could win up to USD $85,000 in total prizes.

For those who seriously doubt their gaming skills, Foot Locker has set up a website at allowing another opportunity to win tickets to the NFL International Series game. The site features the latest Reebok NFL apparel collection and lets visitors view up-to-the-minute NFL player’s cards created by fans in the Foot Locker stores, which can then be downloaded and sent to mates.

The Reebok NFL collection is an experience exclusively available in Foot Locker. This experience has been created as an exciting and interactive way to introduce the NFL to European sports fanatics.

For more information, visit

The EA Madden Challenge will take place at the following Foot Locker’s nationwide:

Glasgow – Sat 4th Oct – 132 Argyle Street, Glasgow, G2 8BL
Birmingham – Sat 4th Oct – Unit 4, The Pallasades Center, Birmingham,  B2 4XA
Newcastle – Sat 11th Oct – 55-57 Northumberland Street, Newcastle, NE1 7AF
Cardiff – Sat 11 Oct – Queens Arcade, Unit 20, Cardiff, Wales, CF10 2BY
Manchester – Sat 18th Oct – 49 Market Street, Manchester, M1 1WR
Bristol Thurs – Sat 18th Oct – 77 Broadmead, Bristol, BS1 3DX
London Oxford St – Sat 11th Oct, Sat 25th Oct. – 363-367 Oxford Street, London, W1C 2LA

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