Definition of Choong: anything that’s heavy, gully, denoting a particular flavour of excellence.
This double AA side single release compromises two fantastic singles Memory Lane & Fall Back. Leading the way is the up-beat, old skool vibes of Memory Lane, based around the Minnie Riperton hook of the same name.
You can catch the video on Channel U right now. The video was shot on location in East London and directed by the man behind Sway’s ‘Up Your Speed’, Luke Biggins. Vote for it now by texting 499 to 89800. Memory Lane is currently sitting firmly on Choice FM’s A List followed by B List at BBC 1Xtra and has been ‘Track Of The Week’ for 1Xtra DJ duo Jason & Iyare.
Fall Back is the street banger that has smashed up the Channel U and MTV Base charts with its oriental riffs, orchestral stabs and addictive chorus, delivered in the Choong Family’s trademark smooth flow. The single held down the number 1 spot on the Channel U chart from the start of July right through to mid August – untouchable for a total of six weeks. It wasn’t long until Fall Back put a serious dent in the MTV Base Chart, debuting at number 4 and then rising to number 3. Fall Back & Memory Lane have just been nominated for best video award at the Best Of British (Channel U) Awards.