Nelly, hailing from St. Louis, Missouri, is one of the best-selling rappers of all time. His albums have sold over forty millions albums worldwide and he is a three-time Grammy Award winner. His debut album, Country Grammar, became a sensation and he went on to release Nellyville, Suit, and Sweat, all of which reached the Top 10 Billboard Album Charts. Nelly's latest album, Brass Knuckles, will be released on June 24, 2008.
Nelly's new single features Fergie. They have teamed up on Party People which is the first single from the upcoming album. Fergie and Nelly trade off verses of speed rhymes characteristic of midwestern rap. Fergie holds her own with a sexy street sass that complements the tough energy and dynamism we've come to expect from Nelly.
Nelly rhymes, "I promise you derrty I'm one of a kind / Mold is broken / The formula's mine / I killed the idea and destroyed the design". The track is a signature Nelly club anthem with banging beats and club hook.
The video for the track is set in a warehouse and captures an underground party scene. Mark Webb, known for his directorial work on videos for Maroon 5, Diddy, Ashlee Simpson, and Fergie, imbues the video with a stylized cinematic feel. Fergie, dressed in a black Moulin Rouge-esque number, flies through the party on a trapeze swing while Nelly and his crew storm the scene dressed uniformly in black suits and ties. The camera scans the crowd as lights flicker, dancers flip through the air, and the DJ keeps the party moving.
There is also an exclusive behind the scenes video which features interviews with Nelly. It includes footage from the shooting of the video in L.A. and interview clips from the video's director Mark Webb.
After many delays, Nelly is finally set to release his latest album Brass Knuckles. "Hip-hop is missing Nelly", says Nelly. Featuring a duet with Fergie, the song contrasts Nelly's tough persona with Fergie's feminine charm. When asked about the song, Nelly put it bluntly, "If you are throwing a party you gotta throw this on".